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THE HOW-TO GUIDE FOR CREATING
PRODUCTS THAT CUSTOMERS LOVE

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THE MISSING MANUAL FOR LEAN STARTUP

The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you.

The book begins by explaining the Product-Market Fit Pyramid: an actionable model that defines what product-market fit means.

pyramid-300

This book describes the Lean Product Process: an easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to:
♦ Determine your target customers
♦ Identify underserved customer needs
♦ Create a winning product strategy
♦ Decide on your Minimum Viable Product (MVP)
♦ Design your MVP prototype
♦ Test your MVP with customers
♦ Iterate rapidly to achieve product-market fit

Table of Contents

Introduction: Why Products Fail and How Lean Changes the Game

Part I: Core Concepts
1. Achieving Product-Market Fit with the Lean Product Process
2. Problem Space versus Solution Space

Part II: The Lean Product Process
3. Determine your Target Customers (Step 1)
4. Identify Underserved Customer Needs (Step 2)
5. Define your Value Proposition (Step 3)
6. Specify your Minimum Viable Product (MVP) Feature Set (Step 4)
7. Create your MVP Prototype (Step 5)
8. Apply the Principles of Great User Experience (UX) Design
9. Test your MVP with Customers (Step 6)
10. Iterate and Pivot to Improve Product-Market Fit
11. An End-to-End Lean Product Case Study

Part III: Beyond MVP
12. Build your Product using Agile Development
13. Measure Your Key Metrics
14. Use Analytics to Optimize your Product and Business
15. Conclusion

Acknowledgements
References
Resources
Index
About the Author